Mission Menstruation raised over $400 on Giving Tuesday through an Instagram story social campaign that the team spearheaded. Using a bingo square and Venmo or Paypal, the team motivated people to donate as little as $1 to help support the expansion of the nonprofit.
What is Giving Tuesday?
Giving Tuesday was established in 2012 with the goal of encouraging people to do good. It is held annually on the first Tuesday after American Thanksgiving and takes place globally. The day serves as a way to encourage people to support and give back to the organizations that they care most about. Those who take part in this event include schools, families, small businesses, and of course, nonprofits. While many places choose to ask for monetary donations, the day is about giving in any way you can whether that’s showing your support online or volunteering on the day.
On December 1, 2020, the MM team sought out donations from friends, family, and other supporters to help buy more free bathroom dispensers, buy period products, and expand to new institutions. The team posted a bingo board on their Instagram stories to reach out to their friends and families. Each bingo square had suggested donation amounts that ranged from $1-$10. Donations came from all over, from students at different universities to those who found out about our mission and wanted to support it. At the end of the day, Mission Menstruation raised over $400.
Our entire team thanks everyone who donated, gave us a follow on social, or shared our story with others. The support received from the community was amazing and a true test of the importance of solving period poverty on college campuses. Giving Tuesday may be over but that doesn’t mean you can’t still support people all year. If you didn’t get a chance to participate or want to be more involved in our mission send us a message! Check out the video from our team about what it meant to receive donations from everyone here.